Press
Anyone can make delicious food,' but Patrick O'Halloran wants to make it 'deliciouser
Milwaukee Journal Sentinel (october 2023)
Patrick O’Halloran’s approach to cooking can be summed up in one phrase he’s used consistently in the kitchen: “Anyone can make delicious food — we need to make it deliciouser.” | Milwaukee Journal Sentinel | Kristine M. Klerzek
Ask the Experts Podcast
Beef Butter BBQ and The Deliciouser (August 2023)
Pit Master Patrick, from Beef Butter BBQ, and Chef Patrick, from The Deliciouser spice store, join forces for a class all about barbecue. | Ask the Experts Podcast|
Madison Magazine
Madison Magazine’s July Hot List (June 2023)
One of the city’s coolest new spots for pop-up events is The Deliciouser, a spice shop at 931 E. Main St. The cute demo kitchen and bar space is opening its doors more frequently to one-off events, like taco nights and cooking classes with co-owner Patrick O’Halloran. Keep an eye out for the next offering. | Madison Magazine | Madison Magazine Staff
Wisconsin State Journal
The Deliciouser expanding its spice blend production and food offerings (Apr.2023)
The spice blends from this Near East Side company can include multiple different ingredients sourced from countries from around the world. | Wisconsin State Journal | Barry Adams
Cap Times
Spice company The Deliciouser kicks off cooking classes (jan. 2023)
At The Deliciouser, a new shop and demonstration kitchen at 931 E. Main St., chef Patrick O’Halloran cooked up the flavors and colors of the Mediterranean. | Cap Times | Lindsey Christians
Madison Essentials
The Deliciouser (Sept./Oct. 2022)
Ever gone into a local meat or seafood market, found the perfect cut or fish for tonight’s dinner, the realized you had no idea what to do with it? | Madison Essentials | Kyle Jacobson
WKOW
'This is the most eclectic, most fun, vibrant neighborhood': Willy Street Fair marks 45th anniversary (Sept. 2022)
Colorful tents and food trucks lined Williamson Street in Madison Sunday for the 45th annual Willy Street Fair. There, guests enjoyed eating delicious creations and shopping for local treasures. Vendor, Patrick O'Halloran, started a family business called "The Deliciouser" during the pandemic. "We develop spice blends that take you around the world--kind of a ship in a bottle, and they're designed for easy cooking of all levels," O'Halloran said. | WKOW
Cap Times
Madison chef Patrick O’Halloran to leave Lombardino’s for new venture (Apr.2022)
After more than two decades at the iconic Madison restaurant Lombardino’s, chef/owner Patrick O’Halloran is leaving to pursue a new venture. | Cap Times | Lindsey Christians
WORT
Thanksgiving dinner cooking show with chef patrick o’halloran (Nov. 22, 2021)
On today’s show we talk with Chef Patrick O’Halloran about what’s on his cooking list and how we can get ready for a big day of cooking and eating. Patrick is the owner and chef at Lombardino’s in Madison and runs the online retailer The Deliciouser. | WORT |
Cap Times - Idea Fest
WHAT DOES IT TAKE TO BE A FOOD AND BEVERAGE ENTREPRENEUR IN 2021 MADISON? (Sept. 2021)
A record number of new businesses launched and thrived during the pandemic. Restaurant veterans left the industry and purchased food carts, began bottling spices and sauces, and explored new product lines. Many business owners found unlikely opportunities to expand, both in terms of physical space and market share. This panel will discuss what it takes to be a successful food and beverage entrepreneur in Madison today, as well as challenges like access to capital and staffing, plus the influence of social media on growth. | Cap Times | Lindsey Christians
Madison Magazine
6 Local Spice Companies to elevate your cooking skills (May 2021)
Boring meals begone — add a little spice from local producers to raise any dish from bland to bold. | Madison Magazine | Maija Inveiss
Madison Magazine
LIST: Asian-owned businesses to support in and around Madison (Mar. 25, 2021)
The area is home to many businesses owned by members of the AAPI community. | Madison Magazine | Hannah Twietmeyer
Magic 98
Showcase your women owned & operated business! (Mar. 2021)
These two…. Marcia and Michelle share a lot…including one man who used to be Marcia’s husband and is now married to Michelle (Shelly). They are family and they run this business together along with that aforementioned man, Patrick and their soon to be daughter-in-law, Anne. They’re amazing.
| Magic 98 | Lanette Hansen
edible Madison
Pandemic chefs pivot (Feb.2021)
Pivot. Adjust. Adapt. No matter how you say it, we’ve all done it this past year. For independent restaurant owners, being agile in their business has been critical to survival, even if that means hanging on by a thread. As a result, we’re seeing innovation in service models and products, and getting to know our favorite chefs just a bit more. | edible MADISON | Candace Wagener | Photos by Tracy Harris
Spectrum News 1
Madison chef spices up your february with special seasoning blends (Feb. 2021)
If these cold dreary days leave you feeling a little low, a Madison chef hopes you’ll consider spicing up your February with something he created to offer your tastebuds an international passport. Lombardino’s head chef Patrick O'Halloran says last March his restaurant shut down for some time. "I'm used to working so much and connecting with people through the food," O'Halloran said. The restaurant has since reopened in a limited capacity — but left him longing at home for something he loved to do pre-pandemic. | Spectrum News 1 | Kathryn Larson
Madison Magazine
New madison company creates spice blends for the home chef (dec.2020)
While cooking at home, a family had the idea to start blending spices inspired by travel. | Madison Magazine | Erica Krug
TVW | Talk Wisconsin
The deliciouser (dec. 2020)
Watch an all new Talk Wisconsin featuring, The Deliciouser. | TVW Talk Wisconsin |
The Cap Times
Stocking stuffers and savory flavors found at The Deliciouser (Dec 2020)
Chef Patrick O'Halloran doesn’t want his food to just be delicious — he always wants it to be “deliciouser” than it was the last time he made it. Out of the phrase he uses in the kitchen to inspire his staff to always innovate, a family business was born. | The Cap Times | Megan Jarrett | Photos by Ruthie Hauge